Features of the High Sierra Music Festival include:

• 50+ performers on multiple daytime stages and late night venues.
  
• Daily parades
  
• Yoga, pilates, dance classes and educational music business workshops
  
• Signature artist "playshops" give music lovers a chance to interact with artists in an intimate, informal setting.
  
• A kaleidoscope of food vendors preparing a variety of healthy and organic fare, regional microbrews and wineries, dozens of independent art, clothing and craft vendors, and a diverse representation of non-profit organizations combine to engage and delight the High Sierra community.
  
• Family-friendly atmosphere with a designated Family Camp and Kidzone providing high-caliber entertainment, non-competitive games, and crafts activities for kids of all ages.
  
• Our Greening program has included collaboration with Green Mountain Energy to make our event carbon neutral, a composting partnership with the Plumas Grange and local farmers, use of biodiesel in festival generators, a solar-powered stage, an extensive recycling program and greening education workshops.

Past artists include My Morning Jacket, Steve Winwood, Bela Fleck & The Flecktones, Michael Franti & Spearhead, Widespread Panic, Bob Weir & Ratdog, String Cheese Incident, Sam Bush, Gov’t Mule, John Butler, Ani DiFranco, Built To Spill, Nickel Creek, Umphrey's McGee, Les Claypool, Bill Frisell, Hugh Masakela, Los Lobos, Medeski Martin & Wood, Drive-By Truckers, Page McConnell, Leftover Salmon, Leo Kottke and Mike Gordon, Steve Earle, Maceo Parker, Yonder Mountain String Band, The Slip, Railroad Earth, Galactic, Keller Williams, and moe. and many more.

High Sierra Music Festival draws music lovers from all fifty states and abroad. Attendees largely come from the San Francisco Bay Area, Sacramento/Davis, Reno/Tahoe, and north to Portland and Seattle, south to San Diego and Las Vegas as well as Chico and Santa Cruz.

Gender:

• 52% Male
• 48% Female

Age:

• 63% 25-44
• 18% 45-54
• 13% 18-24

Income:

• 32% $50,001 - $90,000
• 20% $30,001 - $50,000
• 16% $90,001 - $150,000
• 13% $19,001 - $30,000
• 10% $150,000+
• 9% Below $19,000

High Sierra sponsorship opportunities augment traditional advertising to create a positive, lasting impression -- with over 50% of our loyal patrons having attended three or more High Sierra Music Festivals, it's clear that people value this community and the businesses that support it.  Potential areas of sponsorship include:

Festival Website
HighSierraMusic.com serves as the primary information hub and ticket source for the festival and features an active online fan community. The high-traffic website attracts 8,000 unique visitors per week and banner ads receive over 200,000 views per month.  Options include logo & link, banner ad, and sponsored contest.

Email Marketing
High Sierra Music maintains a database of 20,000 opt-in email addresses, including ticket buyers and fans of the music and festival. In the months leading up to the festival, three email “blasts” per month are sent out to our mailing list giving them the most up-to-the-minute information on the festival. 

Printed Materials
Printed materials both communicate important information about the festival and serve as commemorative souvenirs for festival patrons.  Options include promotional posters, festival tickets, ticket package insert, festival program guide.

On-site Presence
The Plumas-Sierra County Fairgrounds is the home for High Sierra and provides unique opportunities for sponsorship presence in the bustling music meadow, multiple stages, several campgrounds, late-night venues, the food court and Kidzone. Options include sponsored stages, playshops and other areas, festival wristbands, music meadow booth space, on-stage acknowledgements, Grizzly Radio, VIP area sampling & distribution, banner, on-site recording.

Greening Partner
Eco-awareness and social responsibility are priorities for the festival and our patrons.  Creative environmental practices, education, outreach and values-based goods and services seamlessly complement the lifestyles of our patrons.  Sponsorship of any of our specific greening initiatives such as our recycling program is available and we encourage all ecologically oriented companies to participate in the festival.

Exclusivity
High Sierra offers all companies exclusive sponsor status in all product and service categories.  This one-of-a-kind marketing opportunity will present your brand to festival patrons as a preferred provider with a more integrated approach to reaching the audience.