The 7th Annual 10,000 Lakes Festival (10KLF) is set for July 22-25, 2009 at the scenic Soo Pass Ranch in Detroit Lakes, Minnesota.  This unique event features nonstop live music with over 65 bands on four stages and prime camping on 450 acres of lake country.  The 10KLF audience camps at the concert site for 4 days, providing numerous opportunities to expose and enhance your brand.  The 25-acre concert bowl, ringed with permanent booths and concession stands, provides a huge venue for product displays, signage and sampling opportunities.  Pedestrian traffic is constant as attendees move between the campgrounds and the four music stages within the venue.

Past performers include: The Flaming Lips, Widespread Panic, Trey Anastasio & Mike Gordon, Phil Lesh, Bob Weir, Mickey Hart, 311, John Mayer, Allman Brothers Band, String Cheese Incident, Michael Franti and Spearhead, Les Claypool, George Clinton and Parliament Funkadelic, moe., Leftover Salmon, Gov't Mule, Maroon 5, The Black Crowes, Umphrey’s McGee, Keller Williams, Rusted Root, O.A.R. and hundreds of bands across all genres and styles.

10,000 Lakes Festival goers are typically College aged, males (57%) females (43%) with appropriate income status. Festival goers reported an average age of 22.4 years (range 18-57 years). The most frequent cited income was less than $25,000 (26%).

Respondents showed a higher than average amount of disposable income with Food (45%) and Festivals (28%) ranking higher than Housing (27%) and Car (17%). More than three quarters of the Festival goers indicated that Music was their primary reason for attending (77%).

Enjoying the company of friends and family was a constant theme designating friends as the most influential reason for attending (52%) and the largest component of the attendee's group (71%) A majority of Festival goers arrived Wednesday (63%) with a group of 3-6 people (50%) and camped all four days on the festival grounds (97.5%). Half of the attendees were at the festival for the first time.

Visitors came from all 50 States.

77% of festival goers plan on attending 10KLF again and are satisfied with their experiences based on satisfaction levels with services, staff and value.
76% Visited a Campground Vendor
41% Purchased a souvenir
69% Visited a General Store
82% Purchased a necessity and visited a Concert Site Vendor
61% Watched the entertainment offered
95% Showed satisfaction with shopping and the variety of food available
88% Felt that visiting with sponsors was a positive experience

• 10KLF.com Web Site: With an average of 14,000 unique visitors per week to 10KLF.com, the average sponsor ad in 2008 had over 350,000 views per month on the 10KLF website.
• Email Database Marketing: The 10,000 Lakes Festival sends over 600,000 targeted, non-spam, opt-in emails per year.
• Festival Tickets & Ticket Mailings: Insert your promotional piece directly into 10,000 Ticket envelopes.
• Promotional Print Materials: Street teams will be distributing over 500,000 postcards and handbills. Customized runs dispalying your logo are available.
• Festival Program: Full page ad in 25,000 programs free to everyone in attendance.
• Concert Bowl: The 25-acre concert bowl area is where most patrons spend their time.  It is ringed by concession stands, vending booths and has ample room for outdoor and indoor exhibits, product demonstrations and signage.
• Festival Signage: Prime sponsor signage space will be available in high-traffic areas throughout the venue.
• Festival Stages and Stage Promotions: The Main Stage is the musical focus of the festival and has a capacity of 50,000 people.
• The Field Stage provides a sun-drenched music experience for 10,000 fans.
• The Barn Stage features a more intimate setting for 3,000 music lovers.
• The Saloon Stage and Bar quenches the musical thirst for 500 folks.
• Festival Campgrounds: Vending, Sampling and Signage sponsorships are an excellent way to connect with your audience.
• Ticketing Packages: enable you to invite key people to the event to help activate your sponsorship.