MUSIC FESTIVAL ALLIANCE SPONSORSHIP PROGRAM
The MFA is represented nationally by Zenbu Media, the New York City based music publishing and media company. Zenbu is excited to be broadening our relationship with the Music Festival Alliance. Our main publication, Relix magazine, has always covered these festivals and the life style they support, which have become an integral part of the national live music and cultural scene. By consolidating sponsorship opportunities, The Alliance provides a great way for brands to coordinate their marketing programs and physical presence, while directly interacting with hundreds of thousands of core music fans all summer long.
Sponsoring the Festival Alliance allows your brand the opportunity to be part of a national marketing campaign that directly reaches a diverse marketplace for over 400,000 festival attendees and over 2.5 million individuals through numerous media platforms, from the wine country of Northern California across the Sierras and the Rockies through the heartland of middle America to the eastern seaboard.
Each of the member festivals provides a great opportunity to have brand interaction with our highly sought after trend-setting core demographic and create a positive association with the burgeoning cultural movement that they actively support -- one that shares the values of environmental awareness, healthy living and community building.
The Festival Alliance provides a diverse array of sponsor benefits that can be customized to meet the marketing and promotional goals of your company and brand. Please review the individual festival pages for specific details about each festivals sponsorship benefits. We are happy to work with you to create plans and programs that meet your specific needs.
SPONSORSHIP BENEFITS OVERVIEW:
- Comprehensive marketing campaign that has the potential to reach millions of active socially conscious, trend setting entertainment enthusiasts from across the country.
- Brand interaction with a potential audience of approximately 400,000 / 15,000-20,000 per day, over 26 event days combined with incredible promotion opportunities that include sponsored stages and artists, as well as access to exclusive high profile VIP hospitality area.
- Mixed media campaigns that utilize 100's of Radio, TV and Print media sources combined with customized newsletters, e-mail blasts and website promotions that have the potential to reach millions.
- Other sponsor benefits and promotional opportunities include: festival wristbands & ticketing, on-stage acknowledgements, VIP area sampling & on-site signage, surveys and distribution of promotional items.
- We are also offering special packages for those brands interested in sponsoring a
- customized selection of member festivals. Our mission is to provide you with scalable solutions that meet with your ultimate marketing and branding goals.
SELECTED SPONSORSHIP BENEFITS:
- 500,000 unique website visitors per month
- 500,000 ad views (on the websites) per month - including logo and link, banner ad, and sponsored contests
- 120,000 member opt-in mailing lists - including newsletters and promotional inserts
- Branding on over 1 million units of print collateral including: promotional posters, festival tickets, ticket flyers, and cards - options include logo placement on festival brochures,
- Branding and product and services information incorporated in approximately 2.7 million targeted e-mail subscribers including several e-mail blasts per month
PREMIUM SPONSOR VIP SELECTED BENEFITS (specifics vary per festival):
- VIP parking & camping access
- Preferred festival main stage access / Preferred seating @ viewing platforms / Backstage Green room & hospitality access
- Private catered VIP receptions throughout the weekend featuring beer & wine tasting, catered buffets, massage and treats!
- Priority access to all after dark & late night shows
- Private port-a-potties / showers and massage and healing stations
- Complimentary festival merchandise, sponsor gift bags